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2021 MacRobert Award for Engineering goes to DnaNudge      

The London start-up DnaNudge has been honoured for the development of its pioneering consumer genetics technology that enables consumers to shop more healthily – nudged by their DNA plus lifestyle. Following a simple cheek swab, DnaNudge’s NudgeBox analyser maps the user’s genetic profile to key nutrition-related health traits such as obesity, diabetes, hypertension and cholesterol. Customers can then use their wearable DnaBand and mobile app to scan products while they shop and be guided by their DNA towards healthier choices.

The technology has been rapidly adapted into a gold-standard, 90-minute lab-free RT-PCR test for COVID-19 and is now in use in NHS hospitals, care homes, and supporting the return of the arts sector.